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The most widely used estimate of the size of the global water market
over the last two years has been in the range of $360 billion, as shown
in the chart below, with an annual growth rate of 4-5%, suggesting the
market is currently in the range of $375 billion.  Within that amount,
the key segments break down as follows:
- 50%
of the total, or approximately $185 billion, is comprised of municipal
utility services revenues an estimated 20-22%, or about $40 billion,
is revenues from private sector utility operators while the remainder
is provided by government entities, usually local municipal government,
around the world.  (While the private sector serves only an estimated
10-12% of the world’s population, their share of revenues are higher
since they are charging full cost of service, rather than embedding it
in the government cost base.  This trend toward full-cost pricing of
water is beginning to take hold in some municipal governments as well.)
- 26-27% , or $100 billion, comes from consulting, engineering, construction, operations and other services
- 21-22%, or $80 billion, comes from the sale of equipment, technology, and treatment chemicals
- 2-3%, or approximately $9 billion, is residential water treatment equipment.    
Segments of the $360 billion global water industry

Using
these numbers, the size of the global private sector market available
to investors would be about $229 billion, including private sector
utility revenues, equipment, services, and the residential market.
A recent analysis by Global Water Intelligence, the leading industry journal, estimated a global market size of $316 billion, broken down as follows:
            $18 billion – industrial capital expenditure
            $13 billion – industrial operating expenditure
            $78 billion – utility capital expenditure
            $71 billion – utility operating expenditure, ex chemicals, energy, and labor
            $23 billion – utility chemicals/consumables
            $48 billion – utility energy expenditure
            $65 billion – utility labor expenditure
          $316 billion     
This estimate suggests that the global market is about $203 billion,
excluding energy and labor expenditures.  Though it’s looking at the
market a little differently, this estimate is not terribly far off our
estimate of $220 million, excluding the market for residential
treatment equipment.
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